Special Flocking Unveils Headline Product: Flocked Powder Puff Glows at 2025 Shanghai CIBE
Published Date

According to Euromonitor forecasts, the global beauty market is projected to surpass $650 billion by 2025, with an annual growth rate of approximately 5%-7%. In recent years, emerging markets, particularly China and Southeast Asia, have demonstrated especially outstanding growth rates. Within this intensely competitive beauty market, brands seeking to rapidly innovate and capture market share rely heavily on robust supply chain support.
Guangdong Special Flocking Technology Co., Ltd., which started as a flocking OEM manufacturer, is now a Specialized, Sophisticated, Distinctive, and Innovative (SSDI) and high-tech enterprise centered on innovative flocking technology. Under the leadership of its founder, who has over thirty years of deep expertise in the flocking industry, the company has successfully transformed and upgraded into an ODM manufacturer integrating R&D, production, and sales through its innovative "Flocking+" model. Sibeixiu is dedicated to providing global beauty brands with comprehensive one-stop OEM services, from formula development to manufacturing, empowering brand growth in all aspects.
Currently, common flocked powder puffs on the market often suffer from shedding fibers – sometimes even upon first use – due to inferior materials and outdated manufacturing processes. This creates a perception of low quality and significantly impacts the customer experience.
Special Flocking is headline new product, launched at the 2025 Shanghai CIBE, is its flocked powder puff. Rigorous raw material control and over 20 stringent tests (including weather resistance and abrasion resistance) ensure it perfectly solves the widespread shedding issue seen in market products. It also offers multi-dimensional superior performance: ease of use, a skin-friendly touch, seamless makeup application, and compatibility with diverse makeup effects.

Special Flocking ten years focused on the evolution of 0.1 millimeters: It is not about enduring solitude, but about taking root in the industry and deepening technology. With 3,650 days and nights of perseverance, we have polished today's cutting edge.
"Traveling alone, one moves fast; traveling together, one goes far."
True success comes from advancing hand in hand. Choose Sibeixiu to achieve mutually beneficial win-win where 1+1>2!
Special Flocking was established in 2015, with its headquarters located in Dongguan City, Guangdong Province, China. The company has obtained dual certifications of ISO 9001 and IATF 16949. Its business covers numerous fields including automotive, home appliances, beauty, apparel, and medical.
Among these, the company's flocked tailgate spring products occupy over 65% of the domestic market share, serving many world-class enterprises including Mercedes-Benz, BMW, Tesla, and BYD.
Dedicated to providing global flocking technology application customers with green, intelligent flocking product solutions!