Special Flocking — Flocking Industry Benchmark — Makes Debut at 9th Maker Guangdong Competition
Published Date
On July 9, 2025, Dongguan hosted the Preliminary Round of the 9th Maker Guangdong Competition, jointly organized by the Guangdong Department of Industry and Information Technology and the Dongguan Municipal People's Government.
• Industry Benchmark Revealed: From Hidden Gem to Showstopping Spotlight
As a benchmark enterprise endorsed by Zhangmutou Town Government, Special Flocking stunned the venue with its globally leading fully-automated flocking technology. Its competition entry—"Intelligent Flocked Spring Solution for Automotive Tailgates"—garnered significant jury attention by demonstrating three times higher production efficiency than European/American peers and commanding 65% domestic market share.
• Disruptor: Shattering Tech Blockades to Global Leadership
In 2017, guided by the founder's three decades of industry expertise, Special Flocking initiated independent R&D of fully automated flocking equipment. Confronting challenges including zero precedents and resource constraints, the team overcame core technical barriers like "Automatic Track-Switching Compatibility" and "Fully Enclosed Operation System," creating the industry's first intelligent production line with 700+ units/hour capacity, achieving:
✓ 100% Automation: Seamless integration of adhesive application, flocking, and drying
✓ Revolutionary Safety: Eliminated occupational hazards from fiber exposure
✓ Flexible Production: Automatic track-switching accommodates multi-specification flocking
✓ Material Savings: Fiber waste reduced by ≥50%
• Market Dominator: Reconfiguring the National Supply Chain Architecture
The deployment of Special Flocking's fully automated flocking equipment ended over a decade of market dominance by Western manufacturers, simultaneously establishing automotive tailgate spring flocking as its core business. Despite 2024's downturn in China's manufacturing sector, Special Flocking achieved countercyclical growth—delivering a record 13 million flocked tailgate springs annually and securing undisputed leadership in this niche segment with 65% domestic market share.
• Future Vision: Navigating the Frontier of Global Flocking Technology Innovation and Application
Future, Special Flocking will stay true to our founding mission and forge ahead. Guided by our operating principles of embracing innovation and pursuing excellence, we remain committed to providing green and intelligent flocking product solutions to a growing global clientele in the field of flocking technology applications.