Special Flocking's corporate IP image is now officially here!

In early August of this year, Special Flocking first proposed the concept of a brand IP image. After undergoing a series of processes—including conceptual sketching, finalization, 3D modeling, visual extension design, physical sampling, and delivery inspection—the company recently officially launched its brand mascot: a flocked panda doll named "Beibei" (tentative name).

The panda’s naturally fluffy visual texture highly aligns with Special Flocking’s flocking craftsmanship, making it an ideal medium that combines visual and tactile experiences. Special Flocking has created a unique "persona" for this panda, softening its image as a rare species and giving it a more approachable and relatable character. At the same time, leveraging the panda’s soft and fluffy traits, the brand uses trendy toy design language to convey the values of "technology, sophistication, and flocking excellence," sparking cultural resonance between the public and both flocking technology and the brand.

The silicone tie worn by "Beibei" embodies Special Flocking’s exclusive patented technology—the "Silicone Direct Flocking Without Pretreatment Process." Designed with a modular approach and a detachable structure, the tie can be freely swapped to match various style needs—whether a subdued dark color for formal business occasions or a vibrant hue for casual settings. Additionally, "Beibei" supports multiple poses including sitting, lying, standing, and crouching, metaphorically reflecting the life philosophy of modern individuals: an upright posture symbolizes proactive striving in work and study, while relaxed sitting or crouching postures convey timely self-care and calmness in the face of pressure.

With this launch, Special Flocking has not only fully revealed the IP image and character setting but also introduced a range of application scene designs—from soft skin-friendly flocked pillows to practical yet stylish flocked handbags; from creative flocked blind boxes to daily essentials like flocked mouse pads and flocked powder puffs. These peripheral products will be gradually released, with each extension item embodying a unique design concept, awaiting your discovery.

Special Flocking is now officially launching a naming campaign for the IP across all platforms. The contributor of the ultimately selected naming proposal will receive a limited-edition exquisite gift. Participation is flexible: whether through direct messages or background comments, your creativity could become a key part of the "Beibei" world!