Special Flocking Victorious at Shanghai CIBE 2025 Debut!

The three-day international cosmetics exhibition at the National Exhibition and Convention Center in Shanghai successfully concluded on June 24-26, 2025. This event marked the milestone debut of Special Flocking's flagship new product – the flocking powder puff – and signified the company's strategic shift from an OEM manufacturer into the ODM market.

On the very first day of the exhibition, Special Flocking's booth drew large crowds. The complimentary flocking powder puffs were such a hit that more than half were snapped up in no time!

While traditional flocking powder puffs are commonplace in the market, both cosmetic brands and consumers are well aware of their actual performance. However, a puff that withstands 5,000 abrasion resistance tests without shedding flock is undoubtedly a first for most. Intrigued, visitors gathered at the Special Flocking booth to learn more. In-depth discussions also took place between the company's technical experts and seasoned buyers from both domestic and international markets...

At this cosmetics exhibition, in addition to presenting a series of makeup tools including flocking sponges, puff powder puffs, and NBR powder puffs, Special Flocking also introduced silicone-based flocking powder puffs.

Special Flocking's silicone flocking powder puffs are formulated with zero harmful additives, composed solely of a silicone substrate and flocking fibers. Utilizing physical bonding technology, they achieve the perfect balance of safe skin contact and a delicate tactile feel. As is well known, silicone is inherently an eco-friendly material. However, due to its low surface energy and strong chemical inertness, conventional flocking techniques require surface pre-treatment. Unfortunately, the substances typically used for this pre-treatment—such as benzophenone and other harmful organic solvents—directly contradict environmental and health principles. Special Flocking has overcome this technical barrier in the flocking industry, achieving direct flocking onto silicone surfaces without pre-treatment, thereby creating 100% eco-friendly makeup tools!

Special Flocking’s remarkable evolution from behind-the-scenes innovator to industry frontrunner is the culmination of a decade of dedicated R&D and mastery of core technologies. Rigorously tested with 5,000 abrasion cycles for shed-free performance and exceeding industry standards, our products stand ready to shine in the global cosmetics market.

"To forge iron, you need a strong arm" – At this exhibition, Special Flocking reaped abundant rewards through exceptional technical prowess and outstanding products.

"Fine embroidery demands nimble fingers" – Moving forward, we invite beauty brands to forge partnerships with us, jointly reshaping the future of beauty experiences!